Kaleido LA Poster Series (2013-2018)
Collaborating artists Nick Tarricone and Daniel Akavi.
Our concept was to establish the DNA of the brand (Kaleido LA) with the first poster (2013-2014), then with each subsequent poster we would deconstruct it further and further. To achieve this deconstructed, industrial look, we used the Kaliedo LA logo in a stencil, spray painted it on concrete, then photographed the result. The photograph would then be further manipulated within photoshop, using specific and unique muted colors for each individual posters. This achieved not only a cohesive style (by establishing the DNA and color palette), but pushed us as designers to create something fresh with each rendition, despite having the same tools to start from each time.