Starting in September of 2019, I became the Creative Director at By The Way Bakery, a high-end, greater New York City area bakery. Part of my duties is to create marketing materials to showcase and emphasize the incredible cake design of our team. My approach to this was to modernize the look of classic food photography which always seemed to utilize a solid color background, in addition to utilizing other elements within the same color palette. My spin focused on this idea of a solid color background in a way that would best compliment what is being showcased. This meant sometimes choosing a complimentary color, or a color that is only subtly showcased within the dish, in order to provide emphasis on that minor intricacy.